My previous post on billionaires Oprah and Warren Buffett, and various ramblings on Jamaica have set an excellent backdrop for me to segue into writing about a clever quote that I find to be pretty profound.

I came across this powerful quote by Michael Lee-Chin, the billionaire Jamaican/Canadian CEO of AIC Limited (a Canadian mutual fund), and Chairman of the National Commercial Bank of Jamaica.

In his interview in the Jamaica Gleaner, Mr. Lee-Chin said:

“Yes, the centrepiece for my decision-making is that you invest in things you understand. I know the Caribbean and Jamaica. Also, to create wealth, you have to buy something inefficient and make it more efficient.”

How many times have people fallen for get-rich-quick schemes that they know nothing about, or have beaten themselves up for not having the “get up and go” to turn a random business endeavor into something solid?

What if they were to instead do what they truly understand? Hmm…